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100Days: Thirike, Neestream and Gopi Make their Way into the India Book of Records
Welham Girls’ School Unveils New Museum Celebrating Rich Heritage
Interio Simplifies Home Buying with Ready-to-Furnish Flat Solutions
SC Stays Calcutta HC Order Pausing New OBC List in Bengal
Three Terrorists Killed in Gunfight in Srinagar District, Identification Process Underway
Technopark, India’s First IT Park, Turns 35
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  • Kerala Signs Pact with two Firms to Promote Champions Boat League

    By NE Reporter on March 6, 2019

    THIRUVANANTHAPURAM
    Kerala Tourism has signed a Memorandum of Understanding (MoU) with a consortium led by Delhi-based E Factor Entertainment Pvt. Ltd. for branding, promoting, marketing and revenue generation activities of the Champions Boat League from 2019 to 2023.

    As per the MoU, the agency will be responsible for promotional activities for five years. The government will get 35 per cent revenue share.

    The other member of the consortium is AMP Communications Pvt. Ltd., Mumbai. The agreement was signed between P Bala Kiran, Director, Tourism; and Rishi Maharwal, representative of E Factor Entertainment Pvt. Ltd., in the presence of Minister for Co-operation, Devaswom and Tourism, Kadakampally Surendran; and Rani George, Secretary, Tourism, here on Wednesday.

    The CBL will start on August 10 with the prestigious Nehru Trophy Boat Race in Alappuzha and end with the President’s Trophy Boat Race in Kollam on the state formation day (November 1), holding 12 races during the intervening weekends.

    The winner will get a cash prize of Rs 25 lakh, while those finishing second and third receive Rs 15 lakh and Rs 10 lakh respectively. All races will be held in the afternoons: between 2.30 pm and 5 pm.

    The Department of Tourism had earlier floated a bid calling for proposal from entities that have expertise in managing, branding, revenue generation and promoting CBL for the next five years.

    The races will kick-off with the Nehru Trophy Boat Race at Punnamada Lake, Alappuzha, on August 10. This will be followed by competitions in the districts of Kollam, Alappuzha, Kottayam, Ernakulam, Thrissur and Malappuram. The races will conclude with the President’s Trophy at Ashtamudi Lake, Kollam.

    Iscea

    NE Reporter

    AMP CommunicationsbrandingChampions Boat LeagueE Factor EntertainmentKadakampally SurendranKerala TourismNehru Trophy Boat RacepromotingPunnamada Lakerevenue generation

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    Live Updates

    • Welham Girls’ School Unveils New Museum Celebrating Rich Heritage
    • Interio Simplifies Home Buying with Ready-to-Furnish Flat Solutions
    • SC Stays Calcutta HC Order Pausing New OBC List in Bengal
    • Three Terrorists Killed in Gunfight in Srinagar District, Identification Process Underway
    • Technopark, India’s First IT Park, Turns 35

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    • Welham Girls’ School Unveils New Museum Celebrating Rich Heritage
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    • SC Stays Calcutta HC Order Pausing New OBC List in Bengal
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