KOCHI:
Snapdeal, India’s leading ecommerce marketplace, witnessed a 2X increase in sales in Kerala owing to festive shopping in the last two weeks.
According to Snapdeal data analytics, the purchase of traditional clothes and fashion accessories has increased as compared to the previous year. Traditional Kasavu Kerala sarees and Mundus are among the most popular products and saw the highest surge in demand over last year. Snapdeal shoppers also picked ethnic kurtis.
There has been an upsurge in sale for Kumatti Kalli printed and kasavu matching traditional masks. Traditional jewellery like earrings, kamarbandh (waistbelts), bajubandh (armlets), and anklets are also popular among shoppers in the state. Snapdeal saw a huge surge in demand for decor items after the government’s advisory to limit Onam celebration to their home. Shoppers bought products such as rangoli stencils, lamps, torans, and wall hangings to add a festive fervour to their home.
Design books of Pookalam, a floral carpet made in the festival, saw a huge upsurge in search by Snapdeal shoppers. The state has many digital Pookalam competitions for students to create pookalam designs and post on various portals. For the Onasadhya feast, Snapdeal shoppers bought cookware and home appliances. Banana chips slicers and choppers were popular. Banana chips, jackfruit chips, and jaggery were the most sold food items on the platform.
“People across the country are wary of stepping out and are opening up to ordering online. Snapdeal serves as a one-stop-shop for value for money items. We sold huge volumes of ethnic wear, home decor, kitchen accessories, and jewellery ahead of Onam in Kerala,” says Snapdeal spokesperson. Most of these orders were served by Kerala-based sellers from Ernakulam, Trivandrum, Thrissur, Kozhikode, Kochi, and Malappuram. A majority of them are small businesses and existing retailers from the
physical bazaars in the state.
Snapdeal services 1979 pin codes of the state. Most of Kerala- based buyers are from Trivandrum, Ernakulam, Thrissur, Kozhikode, Malappuram, Kollam, Kottayam, Alappuzha, Cannanore (Kannur), Pathanamthitta, Palakkad, Kasargod, Iduki, Wayanad, Kannur, Idukki, Mannarkkad, Pattambi, and Thodupuzha. Snapdeal also services smaller towns and villages of Kerala including Asamannoor, Mazhuvannoor, Kattappana, Bandadka, Anavoor, Kurampala, Andoorkonam, and Anad.
Snapdeal has over five lakh sellers on the platform. The company added 75,000 new sellers in the last 18 months. Kerala has over 10,000 registered sellers on Snapdeal.
