

KOCHI:
India’s most trusted and loved jewellery brand from the house of Tata announces the launch of Tanishq Digital Gold powered by SafeGold. The brand ventures into the category of digital gold, making Tanishq one of the first jewellery brands to sell gold digitally in partnership with SafeGold.
With growing consumer affinity to use technology as a medium of convenience and use gold as the most preferred savings instrument of choice, Tanishq Digital Gold powered by SafeGold is a reliable and a transparent method of investing in 24 Karat pure gold. To facilitate a seamless customer experience, Tanishq has partnered with SafeGold, a digital gold platform that is organized, transparent and in compliance with all SEBI norms and regulations. Consumers can start their golden savings journey with a purchase as low as 100 INR. Tanishq Digital Gold powered by SafeGold is virtually bought and comes with a flexibility to convert into physical gold in form of jewellery at the time of redemption at 360 Tanishq retail stores across the country or on Tanishq’s official website, www.tanishq.co.in.
Once the customer purchases Tanishq Digital Gold powered by SafeGold, an equivalent amount of physical gold is stored under the customer name for a period of 10 years with no lock-in period and no limit on the amount purchased, consumers also enjoy the convenience to sell digital gold from the safe confines of their home.
Sharing his views on the launch of DigiGold, Ajoy Chawla, CEO, Jewellery Division at Titan Company Limited said, “Tanishq Digital Gold powered by SafeGold is a transparent platform that will help customers acquire 24K pure gold and start their golden savings journey with the trust of Tata. While the demand for traditional forms of buying Gold at our retail stores will continue, at the same time, Tanishq in partnership with SafeGold is providing an opportunity to the new age digital-savvy consumers who may not have an immediate need to buy gold jewellery but may be inclined to purchase it in the near future.

more recommended stories
Interio Simplifies Home Buying with Ready-to-Furnish Flat SolutionsMUMBAI:Interio, a leading home and office.
Technopark, India’s First IT Park, Turns 35THIRUVANANTHAPURAM:Technopark, India’s pioneering IT campus located.
Pioneering Kerala Innovation Festival to Begin on July 25KOCHI:Blazing a new trail in India’s.
Federal Bank Launches India’s First-Ever Biometric Authentication for Ecom Card TransactionsKOCHI:Federal Bank, a leading private sector.
Bank of Baroda Marks its 118th Foundation DayMUMBAI:Bank of Baroda (Bank) observed its.
Netafim India, Orbia’s Precision Agriculture Business, Celebrates 60 Years of Empowering FarmersMUMBAI:Netafim India, a subsidiary of Netafim.
Officials of Toyota, DSI Visit Technopark to Explore Auto Tech EcosystemTHIRUVANANTHAPURAM:A high-level delegation comprising officials of.
Conrad Pune Relaunches its Signature Literary SeriesPUNE:One of Pune’s most iconic luxury.
Tata Power Renewable Energy Limited Secures 120 MWh Battery Energy Storage Purchase AgreementKOCHI:Tata Power Renewable Energy Limited (TPREL),.
Tata Neu HDFC Bank Credit Card Offers Spotify Premium as a Perk For Its CardholdersKOCHI:Tata Digital has partnered with Spotify.