

KOCHI:
Leading financial services company Acumen Capital Markets Limited on Tuesday announced the launch of Kerala’s first discount broking model. Branded as Touch, the discount broking vertical offers a variety of benefits to investors trading in the equity, commodity and currency markets.
“We are proud to announce the launch of Touch, the first home-grown discounting broking model in Kerala. Under this, investors will enjoy Zero brokerage for investments, and just Rs 19 per trade for intraday, futures and options,” said Akshay Agarwal, Managing Director of Acumen. Trading in currencies also becomes cheaper, with brokerage at just Rs 5/- per trade.
The company also launched an exclusive web platform for Touch broking: https://touchbroking.com/. Kerala-based Acumen has a pan-India presence with a network of 30 branches and 800 trading locations across the country. Touch has been rolled out with state-of-the-art technological features that include a smart online KYC registration form, integration of all payment gateways and a seamless interface connecting back office for instant reports to clients. Clients can also instantly apply for IPOs through the platform. In addition, the Touch platform has integrated market insights and research reports and powerful Algo trading tools that immensely helps traders to make intelligent choices while trading.
Agarwal said what differentiates the Touch discount broking product is that customers will now enjoy free investment and delivery advise and research calls from Acumen’s award-winning research division.
“Kerala has many young investors, first-time traders, and many high-volume traders who prefer to trade by themselves. With cutting-edge trading platforms offering rich features like advanced charting, alerts, plugins for algo trading etc, the Touch platform will not only reduce costs for investors and traders, it will also help them invest wisely and take informed and logical trading decisions,” Agarwal said.
He added that Acumen is committed to creating wealth for its clients using an intelligent combination of good research, advanced trading platforms & knowledge sharing. Acumen’s foray into discount broking comes in the wake of increasing demand for investment opportunities in the capital and commodity markets, especially from the new generation investors during these days of coronavirus pandemic. The company is set to launch a series of digital initiatives to help onboard customers and support them with 24/7 client services.
The company officials said Touch has been built in a superior technology platform that allows open APIs to clients who are carrying out Algo-based trades. The platform enables clients to build their own trading strategies by getting real-time access to prices directly from the markets and placing orders instantly.

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