MUMBAI:
On 7th May, without much fanfare five boys went Live on their Instagram Handles from their respective homes, announcing the launch of their new gaming app ‘2407 Premier League’. Within 24 hours the app went viral and became the No1 trending game on the Google Playstore.
The app launched by five KOLs (Key Opinion Leaders) known as ’Team07’ gives fans a unique opportunity to interact with Faisu, Adnaan, Hasnain, Shadaan and Faiz – who collectively have a fan base of over 80 million followers across TikTok and Instagram.
The 2407 Premier League Game Platform takes the fan experience up several notches with three games to start with viz., Racing, Pool and Candy Jam to connect with all audience segments. A live leaderboard ensures players can track their score and win cash rewards on a daily basis with the monthly winner taking home an iPhone 11 Pro Max!
Qyuki Digital Media which manages Team07 amongst several other large digital celebrities, conceptualised this game in partnership with Roosh Interactive, a premier game developer and publisher and launched the first KOL-Native gaming platform in India. Fans not only get to select their favorite star when they log into the game but also get various audio cues egging them on while they play the game. Several features are planned for release over the next few weeks and shall be automatically updated in the app as they launch.
Commenting on the launch, Sagar Gokhale, COO of Qyuki Digital Media, said, “We have been great believers of the incredible engagement of our digital superstars, we call ‘Super KOLs’. Their loyal fans have not disappointed us and we are proud to see the game in the top trending ranks of the Google Play Store which features the best games across the world. The teams at Roosh and Qyuki have worked tirelessly over several months and this milestone is a tribute to their passion. ”
Speaking about the game, Deepak Ail, CEO of Roosh Interactive said, “Roosh has made games for global audiences several times but this has been a far more rewarding experience working live with the characters of the game and bringing them to life in the virtual world. We are committed to up the ante and launch some really cool multiplayer functionality and several more games in the platform that we have built. A big thanks to all the fans of Team07 who have made this dream a reality”
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