KOCHI:
Milma today re-launched its ice-cream by tuning into new trends and implementing a unified quality system, aiming to conquer the market with novel designs and a focus on five flavours that have had highest sales.
Milma Chairman K.S. Mani, while releasing the updated products, said the federation chose to make the move following its conviction that the exiting marketing strategy would not lead the products to anywhere.
Recalling that Milma had two years ago unified the quality and packaging of its milk, yogurt, ghee and flavored milk products, Mani said that step was as part of a Re-positioning Milma’ inaugurated by Chief Minister Pinarayi Vijayan. Later, Milma unified butter, paneer, peda and buttermilk even as ice-cream was produced independently by all the three unions of the federation.
Subsequently, to consolidate its ice-cream production as well, Milma modified its five different ice -creams that stood highest in demand: vanilla, strawberry, chocolate, mango and butterscotch.
Milma made the consolidation of ice cream possible by implementing plant reforms, consolidation of raw materials and a centralized purchase system. Also, the federation re-launched its ice cream projects by making changes in line with the times, both in terms of structure and composition, Mani said.
“There is high demand for Milma ice-cream, but a lack of refrigeration network has affected its distribution. Regional unions have taken the initiative and started efforts to find a solution,” the Chairman added.
Considering the needs and potential of the market, the federation is launching products in Classic, Premium and Royal (High Premium) categories. Of these, research on Red Velvet and Arabian Dates is in the final stage. From now on, Milma ice-creams will be uniforms in looks and their flavours will have no difference anywhere in the country.
Other speakers at the function were Milma MD Asif K. Yusuf, Ernakulam Regional Union Chairman C.N. Valsalan Pillai, Thiruvananthapuram Regional Union Chairman Mani Viswanath, Malabar Region Union MD C.K. James and ERCMPU MD Wilson J. Puravakattu.
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