THIRUVANANTHAPURAM:
With more than three lakh views on a short YouTube video on tourism in Kerala, The Travel Planners has shown that it knows a thing or two about reaching out to the world through the Internet. As further endorsement, the national award-winning tour operator received the award for the ‘Most Innovative use of Information Technology in Tourism Sector’ at the Kerala State Tourism Awards on December 18. 
The award function was held at the Sargaalaya Kerala Arts & Crafts Village in Iringal, Vadakara.
The award is a huge recognition of The Travel Planners’ user-friendly presence, and timely and cutting edge utilisation of the web and social media tools for promotion and interaction on Kerala with prospective global customers.
“The number of tourists booking their holiday packages online has been steadily on the upswing in recent years and we have taken several steps to scale up our promotions through social media and web promotions to get maximum visibility in the digital space,” said Anish Kumar, CEO of The Travel Planners.
“We also use social media to encourage people to interact with the social media pages more and gain more information about tourism, culture, lifestyle, sustainability, and responsible tourism across the state and the nation through images, fun facts and informative posts,” he added.
The tour operator, which started operations in 1999, offers tailor-made tour packages for South India with different websites catering to various segments of tourism, such as keralatourpackages.com for family holiday packages, www.keralahoneymoon.com for honeymoon packages and www.india-ayurveda.com for wellness holidays.
The company’s constantly updated social media pages are a big hit with international travellers; the Facebook page, https:www.facebook.com/thetravelplanners , has 6,800 followers. Twitter has over 9,000 followers, Instagram more than 2,000 followers and LinkedIn over 5,000 followers.
Previously, The Travel Planners had picked up a State Tourism
Award for ‘The Best Innovative Tourism Product’.
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