Voltas Launches new Brand Shop at Kapoorthala Chauraha, Lucknow

LUCKNOW:
Voltas Limited, India’s No. 1 AC company, from the house of Tata’s has launched its new Brand Shop, M/s Refrico at Kapoorthala Chauraha, Lucknow on the 31st of October 2021 and it is the 3rd Brand Shop in the city. Voltas has over 170 Exclusive Brand Outlets (EBOs) pan India and has an accelerated expansion plan for the future.

The brand shop features a well-designed and visually appealing display of a new range of Voltas and Voltas Beko products, comprising Air Conditioners, Air Purifiers, Air Coolers, Commercial Refrigerators, Water Dispensers, Water Coolers, Refrigerators, Washing Machines, Microwaves, and Dishwashers. Conveniently located at one of the busiest localities of Lucknow, the new brand shop would enhance Voltas’ brand experience and visibility.

The Brand Shop is being launched to meet the expectations of consumers from Lucknow and enable them to experience the best-in-class and technologically advanced range of products offered by Voltas and Voltas Beko.

Commenting on the occasion, Pradeep Bakshi, Managing Director & CEO, Voltas Limited said, “We are delighted to announce the launch of a new Voltas Brand Shop at Kapoorthala Chauraha, Lucknow. As a market leader, we have always placed the customer at the core of all our business operations and we continue to endeavour to provide them with technologically advanced products that address their everyday needs. The new Brand Shop is an extension of this promise wherein we would be offering our range of Voltas and Voltas Beko products, under one roof.”

The Voltas 2021 AC product range includes over 150+ SKUs, with 95 SKUs in Inverter ACs, 20 in Split ACs and 20 in Window ACs, besides Cassette, and Tower ACs. Within this, Voltas has launched 22 SKUs of Maha Adjustable AC. The company has also launched 48 SKUs of its Voltas Fresh Air Coolers with Smart Humidity Controller and Honeycomb Cooling Pads, under various sub-categories such as Personal, Window, Tower, and Desert Air Coolers. The new range comprises Windsor with 4 sided cooling advantage, Epicool with style and ultra-cooling, Virat with a sturdy metal body, and Alfa fresh with purification advantage.

The Company also strengthened its overall portfolio by introducing 60 SKUs of Commercial Refrigeration products, including Convertible Freezer, Freezer on Wheel, and Curved Glass Freezer. The company has launched 22 SKUs of Water Dispensers, and 25 SKUs of Water Coolers. The company has recently launched its new range of Air Purifiers, comprising of 3 SKUs.

Through its new Home Appliances JV brand, Voltas Beko, the company has launched 99 SKUs of Refrigerators including the recently launched Direct Cool refrigerator, which has witnessed huge traction throughout the country. Voltas Beko launched 13 SKUs of Front Load Washing Machines with Stain Expert Technology, 10 SKUs of Top Load Washing Machines with Dual Power Rain feature and 9 SKUs of Semi-Automatic Washing Machines, with Double Waterfall feature. The brand also launched 3 SKUs of Dishwashers, which has witnessed huge success recently; and 7 SKUs of Microwaves.